UTEP: Ad Design, Grapics, and Layout COMM 3332 - Spring 2010 © Steve Lama 2010 INSTRUCTOR: Steve Lama |
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The following class out-line is subject to changes and modifications as necessary. This class is designed to give students a better understanding of what is involved with the “production” of printed materials with in the communication industry. An introduction into the methods and tools used to create printed advertising, marketing, and other printed communication pieces used by different media and businesses. Each student will be introduced to the Macintosh computer as a “production” tool including an INTRODUCTION to the use of Illustrator, Photoshop, and a brief discussion of InDesign and Dreamweaver. We will also cover such topics as typography, photography, use of color, and many other design elements as the class progresses. Time permitted, we will extend our discussion into the area of web design requirements. This course is designed to be an INTRODUCTION to the various aspects of designing material for the printmedia. Upon completion of this class, the student will be able to communicate at a base level within the industry. Because we meet once a week for lecture, and once a week for lab, both meeting are each 3 hours. If you miss a lecture or lab, it's the same as missing a week of "class". For this reason, it's important that you attend the lectures and labs every week. Attendance will be taken for both lecture and lab; therefore, you need to arrive on-time to be counted present. TEXTBOOK(S): Required:
Optional:
Additional Reading Material:
COURSE MATERIAL NEEDED: Required Materials: You will need some type of device to transfer your files between labs/computers while working on your assignments. You will need a USB flash drive (also called Jump Drives). These come in different capacities and at a minimum, a 1-2 GIG is suggested. If finances permit, purchase anything up to a 16 Gig. You will also need to purchase any other materials necessary to complete assignments. Depending on how and where you print your assignments will affect how much assignment printing costs. Assignments may require mounting onto black presentation boards for class presentations as necessary. Additionally, this is a MAC class. We will be working on Macs in the lab for ALL assignments. The advertising field and graphics field is a Mac platform and therefore, all labs and projects will be done on a Mac. If you choose to work on a Windows platform, you will have to do so on your own and without assistance as the graphics industry is almost exclusively Mac based. On of my main goals with this class is to ensure you have adequate exposure to the MAC plat form as the Graphics industry is essentially all Mac based. The amount of Windows based design studios, graphics departments, or Advertising agencies is extremely small. By the end of the semester, you will be required to turn in a FINAL CD/DVD of all your projects and their support files along with an index sheet that contains small, thumbnails of all the pieces on the cd(s). OBJECTIVES: Upon completion of this class, the student will be able to:
COURSE EVALUATION: Assignments: = 600 points (60%) A = 900+ points COURSE POLICIES: Students are EXPECTED to attend ALL classes and to arrive ON TIME! Students are required to read any textbook assignments ahead of class in order to discuss the material at hand. Unannounced pop quizzes may be given if participation begins to slack or in the event students continually come to class late. Exams may ONLY be made-up if PRIOR arrangements (more than 48 hours) are made and provided that extreme circumstances exist. Students should schedule there off campus events like Doctor appointments, car maintenance, and any other personal business around class times as these will not be considered valid excuses for missing class, quizzes, or turning in due material. Our scheduled lab time is only for class work; a student using computers for any other purpose during our scheduled lab time will be asked to leave the lab. Students are responsible for their own performance in this class as well as the completion of their assignments. Students who are not progressing satisfactory and wish to drop the class, must follow the official college guidelines in obtaining a “W” for their final grade. If you end up taking an “I” for the class, it is YOUR RESPONSIBILITY to prepare all the proper paperwork as well as complete the material required and file any remaining paperwork. I will not track you down and finish what you did not complete. If you fail to take care of the proper material, an “I” will eventually default to an “F.” Late work NOT be accepted. You will be given ONE (1) freebee. After that one exception, late assignments will only be accepted for critique but will not be graded. The use of Cellular phones (or any other digital communication device) WILL NOT be permitted during ANY EXAM. Use of cell phones during class time will be permitted if prior arrangements have been made. If a phone is used, class will stop until the phone call is completed. COURSE ASSIGNMENTS: Below are page references from the book "Design Basics Index" for reference for the assignments if you need some assistance and inspiration. The entire book is a good source of inspiration so I'd suggest not limiting your reading of the book to the pages I've "highlighted" below.
Your projects will be due May 11, 2010 at the start of class, COMM 3332 Ad Design, Graphics & Layout Spring 2010 Project 1
Project 2
Project 3
Project 4
Project 5
MUST include a minimum of one each (for a total of 5) of the following “technical” skills/exercises in ANY one (or more) of the above projects to demonstrate your profeciency with the programs:
Extra Credit: You may do the below project(s) for extra credit but it will only be accepted if you have completed ALL the above projects.
EXAM 1: We will start at 5:00 pm not 4:30 pm
EXAM 2:
EXAM 3:
EXAM 4:
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